UX/UI Design

We moved away from the clinical look of typical payment companies to focus on real human connection. The UI was designed to feel premium but approachable, elevated but valued for its practicality. It is a timeless, resilient, and flexible experience—offering a touch of luxury without the pretension.

The goal was to blend high-tech tools with a personal, crafted touch. We traded generic icons and corporate blues for warm ambers and tactile photography. We wanted the design to feel solid and dependable, like a firm handshake rather than just another piece of software.

The website redesign turned a complicated process into a simple, helpful experience. We kept the information easy to read and built a mobile-first journey that treats every visitor like a partner. Every step was designed to be easy to use from day one, giving businesses the flexibility to grow without the usual friction.

We created a digital space that stands out by being honest and approachable. By focusing on human connection over basic transactions, we made sure the site feels like a breath of fresh air and reflects a brand that businesses can actually trust.

Agency: FuelBMC
Research and Strategy: Will Erbele
Creative Direction: Eric Beckman/Chris Logsdon
Design: Eric Beckman
Copy: Will Erbele
Suede Hero Image

Suede brings a premium but approachable, human touch to payment tech. They know real relationships build better businesses. Like a favorite jacket, their tailored solutions fit perfectly from day one. With Suede you can enjoy the comfort and flexibility to grow with confidence.

Suede Home Page Design
Suede Mobile & Rollover States
Suede Tile Rollover States
Suede Component Examples
Suede Card Rollover States
Suede Scrolling Glass Tiles
Suede Mobile Examples
Suede Wireframes

Let’s create something awesome together.

Currently located in Lititz, PA.

Think . Create . Inspire  |  ©2022 Eric Beckman Designs