Branding
UX/UI Design
Logolounge 13

Packaging a proven process of care for sepsis.

Sepsis, rather than being a distinct disease, is the body's response to various harmful microorganisms in the blood or other tissues. This response, aimed at eliminating these microorganisms, can lead to organ and system malfunction, shock, and even death.

Our client, a major Mid-Atlantic healthcare system, developed a successful care process for recognizing and monitoring sepsis treatment. This process significantly improved their compliance rates from 34% to over 90%.

Our objective was to transform this proven process into a scalable product offering. This product could then be presented to other healthcare systems at different service tiers, enabling them to adopt and enhance their own care processes.

We established a clear brand identity, guided sales strategy, and designed an intuitive user experience to streamline the customer onboarding process. We collaborated with internal teams to develop all intake and sales collateral. Additionally, we played a significant role in communicating the value of SPOC to key internal stakeholders.

Agency: Benjamin & Bond
Research and Strategy: Alexa Born
Creative Direction: Eric Beckman
Design: Eric Beckman
Copy: Alexa Born

*Featured in LogoLounge Book 13
SPOC Website Mockup

SPOC is a proven process of care designed to overcome the challenges of sepsis through collaborative, purposeful, and forward-thinking care. Each component of this process works synergistically to achieve its objectives.

SPOC Logo Breakdown
SPOC Brand Breakdown
SPOC Business Cards

This single-page Umbraco design, featuring simple animation, serves as a sales tool. Its purpose is to quickly guide potential healthcare systems into the top of the sales funnel.

SPOC Wireframes
SPOC Website Mockup

Let’s create something awesome together.

Currently located in Lititz, PA.

Think . Create . Inspire  |  ©2022 Eric Beckman Designs