Designing and building with purpose.
Keystone Kidspace offers a unique family destination where art, science, technology, and engineering converge to challenge and excite visitors.
Having successfully completed a $6 million Capital Campaign to transform the York Armory into a premier experiential learning center for children, Keystone Kidspace sought assistance from Benjamin & Bond. Our role was to help their leadership transition from capital raising to execution by translating their vision into concrete decisions, plans, and tactics.
We initiated our work by refining Keystone Kidspace's brand to better resonate with their target consumer audience. This involved reshaping the personality associated with the building and establishing a consistent voice for their communications. Subsequently, we assisted in defining their key value propositions, which served as the foundation for developing a new digital experience for Keystone Kidspace. This new platform's primary focus was on membership sales, with secondary messaging dedicated to promoting programs and classes.
Keystone Kidspace's updated personality is designed to be mischievous, passionate, accessible, and distinct. It aims to be like a daring young camp counselor, putting kids at ease and inspiring them to take chances.
We developed a new digital experience for Keystone Kidspace, primarily focusing on membership sales, with programs and classes as secondary messaging.
