On a mission for a good burrito.
Good Burrito Co. was founded by a group of friends who shared a passion for delicious food crafted with fresh, local ingredients. Their aim was to share this love with their community.
Inovat's founding members partnered with friends to establish Good Burrito Co., a burrito shop committed to collaborating with its local community and using high-quality, fresh ingredients. A portion of its proceeds is also dedicated to a worthy regional cause.
The brand required a rustic design aesthetic, more akin to a Texas BBQ joint than a conventional Mexican restaurant. We developed the content and strategy, employee uniforms, and all social media and marketing collateral to reflect this vision.
The brand required a rustic design that evoked a Texas BBQ rather than a traditional Mexican restaurant. This was achieved by applying a distressed texture to a clean typeface and incorporating an iconic donkey illustration.
