Branding

On a mission for a good burrito.

Good Burrito Co. was created by a few friends who love delicious food made with fresh local ingredients. They started Good Burrito Co. to share that love with their friends and neighbors.

The founding members of Inovat partnered together with a few friends to create Good Burrito Co. A burrito shop that would work together with its local community using high quality fresh ingredients. In addition, a portion of its proceeds is donated to a good cause in the region.

The brand needed to strike the right balance of a rustic design that was more along the lines of a Texas bbq than a traditional Mexican restaurant. We then created the content and strategy, employee uniforms, and all social media and marketing collateral.

Agency: Inovat
Research and Strategy: Doug Logan
Creative Direction: Doug Logan/Eric Beckman
Design: Eric Beckman
Copy: Doug Logan
Photography: Krista Myers

The brand needed to strike the right balance of rustic design. More along the lines of a Texas bbq than a traditional Mexican restaurant. A distressed texture was applied to a clean type treatment and an iconographic donkey illustration.

Good Burrito Co Logo Breakdown
Good Burrito Co Brand Breakdown
Good Burrito Co Marketing Materials
Good Burrito Co Interior

Let’s create something awesome together.

Currently located in Lititz, PA.

Think . Create . Inspire  |  ©2022 Eric Beckman Designs